Born from the cold, clear waters of the prairies, Alberta Gold is a rattle bait built to command attention and trigger strikes when it matters most. Alberta Gold performs flawlessly whether you’re ripping it across frozen flats, jigging deep mid-lake humps, or casting along rocky shorelines at sunset. From ice season to open water, Alberta Gold shines as the ultimate treasure in any tackle box.

Forged for the North. Feared by Walleye.